What our clients say - just a sample!

Richard is an outstanding individual and there is not a company that would not benefit from his skills in someway. I would not hesitate to recommend Richard and his team. 

Sam Jackson, MD Cooper Associates

I should have recommended Richard a long time ago when we first worked together. He's a contagious personality, and clearly knows his onions. While we've worked together on past projects (and he's used our creative services too) we recently reacquainted via BNI in Somerset and I can see that many members of the group have had great results from Richard too. That says it all, and if you have a sales need you NEED to contract Richard and SureTrain.

Steve Lodge, MD Oxygen Agency

Richard's sheer enthusiasm for sales and the development of sales people is an inspiration.
He is is a pleasure to work with and will always meet his commitments.
I would have no hesitation in recommending Richard. or his colleagues, to any organisation wishing to improve its sales and it's salespeople rapidly and within a controlled and agreed budget.

Peter Heath, Augmentor

Case Study - Vapormatt

Vapormatt are one of the World’s leading manufacturers of wet blasting machinery, supplying solutions to industries such as aerospace, nuclear and wire and cable, across the Globe.

The Brief

Suretrain were asked to create a training and development programme for the Business Development Team. While the team were highly skilled and successful already, opportunities for developing those skills further were identified, with the goal of driving the sales and customer relationship to greater heights. None of the team had received any formal training in these areas previously. 

The Solution

Suretrain designed and delivered a development programme over an 18 month period, progressively improving skills and behaviours in many areas. This programme was designed to be entirely bespoke to Vapormatt, their market place, customers, sales team and aspirations.

Each of the sessions was run in a workshop style. Compared to classic classroom training, these workshops created far more engagement and motivation, along with a dramatically improved result. The workshops encouraged more input and involvement from the delegates, using their market expertise to shape the skills, techniques and strategies that came out of the programmes.

The core sessions were: Negotiation Skills, Global Account Management, Coaching and Mentoring, Developing a Sales Strategy, Conducting Effective Sales Appointments and Telesales Strategy and Skills.

The Outcome

As a result of this development programme both internal and external sales have increased their focus on delivering profitable business for the company. Both margin and sales targets have been surpassed. The team has been motivated by the training and every person has followed through on their personal training plan.

Vapormatt Feedback

Suretrain undertook the bespoke training for us in a very professional manner. The content was tailored to our individual needs and delivered extremely well. I would recommend them to any company that is looking to increase their sales team’s effectiveness and in looking for a return on their investment when considering training budgets.

Tim England – Sales Director, Vapormatt


The Kabbalah Centre - London

The London Kabbalah Centre invited Richard for a 2 day Customer Service and Sales workshop. 

The staff members who participated in the workshop were from our students relations team, teachers, reception team, and our sales team. We also broadcasted this workshop live on video to our different Centres worldwide (including California, Asia and Europe).

I would like to thank Richard for his professionalism, informative and insightful training. 

Richard fulfilled the workshop’s objectives and exceeded my expectations. My team and myself took a great deal from the workshop. Richard was extremely helpful and professionalism when asked complicated and challenging questions. He was very helpful in giving explanations and answers for all the questions presented to him. 

One of the aspects we found impressive was that the workshop was very interactive, a point which helped keep everyone in the room and attentive and engaged. 

Overall I would highly recommend anyone from the Sales and CS industries to have a workshop with Richard as I believe that the training is beneficial to any organisation.

Oz Arie - The Kabbalah Centre, London


just a few of our clients


Case Studies

We have a number of case studies and testimonials, plus a range of customers who are ready to talk to you about the impact we have had on their businesses.

Just get in touch for more information.

Contact us

SureTrain Blog

Based in Devon and working with businesses and sales teams across Somerset, Dorset, Bristol, Gloucestershire, Wiltshire, The Midlands and the rest of the UK