Sales Strategy Services

Your business needs a sales strategy to plan for the now and for the future

Many business owners take a lot of time to create their business plans with the aim of controlling and developing the growth of their company, but many do not create a comprehensive sales strategy.


Sales are the lifeblood of your business and the driver of your future sales growth. Having a robust strategy for identifying, attracting and converting customers is an essential part of the process.


SureTrain has provided sales strategy services of all shapes, sizes and across multiple sectors, to design and implement strategies based on knowledge and experience built up over many years of highly successful consulting practice.


We work with many business in the South West, where we are based and across the rest of the Country. We are proud to have clients in Bristol, Bath, Taunton, Yeovil, Exeter, Plymouth and Barnstaple.



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What are the benefits of a strong sales strategy?

  • Achievement of targets, both revenue and profit
  • Business growth
  • Direction for the business
  • Effective staff management
  • Motivation
  • Focus
  • Innovation in strategy
  • Identification of profitable opportunities
  • Fully trained and productive staff
  • Effective controls and measurement
  • Joined up marketing and sales

Some of the key areas that have a direct and profound impact on your sales are:

  • Creating intelligent and achievable sales targets and budgets
  • Identifying target customers
  • Developing the key activities required to achieve targets and budgets
  • Creating the measurement and management processes to ensure success
  • Utilising the right systems and controls to manage sales, such as CRM, forecasting and pipeline management
  • Ensuring the right people are doing the right job
  • Implementing the training and coaching required to ensure every member of staff has the right skills to deliver on their targets
  • Creating the link between product benefits, marketing and sales approach

Who needs a sales strategy?

Every business needs a strategy for bringing in sales. Some will naturally be more complex than others, but the benefits of sourcing a tailored and suitably constructed sales plan far outweighs the effort of creating one.


SureTrain will carry out a full sales audit of your business, looking closely at the current solutions in place and their effectiveness. This audit can take between 2 and 5 days depending on the size of your business. We will then work in partnership with you to design a sales strategy that will deliver the uplift in sales you require, creating more revenue and profit.


You will receive a full blueprint for your strategy which you can then implement yourself, or you can engage SureTrain to help you to install the strategy, either in full or in part.

Free Sales Strategy Assessment

SureTrain invites you to take part in a one-hour, one-to-one,  assessment session designed to look in to your current status to see if you would benefit from the full Sales Strategy service. 

With no obligation, our senior sales strategist will visit you, discover more about your sales challenges, explain the strategy process and it's benefits. You can then decide whether the full Sales Strategy Process is right for you and your business.

SureTrain Blog

Based in Devon and working with businesses and sales teams across Somerset, Dorset, Bristol, Gloucestershire, Wiltshire, The Midlands and the rest of the UK