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Free Sales Competency
Measurement
for Your Sales Team

Discover your sales team's skills, abilities, knowledge and attitudes, providing a platform for development.
Are you looking to develop your team's skills but you're not sure where to start?

Do you want to make sure that any training or coaching you provide is completely relevant and will provide the right return on investment?

Do you simply want to understand more about your team's sales competencies?

If so, then Sales Competency Measurement is the best starting place.

Using our Free Sales Competency Measurement process, you will be able to fully understand how your sales people see their own skills, knowledge, abilities and attitudes in a large variety of sales areas. You will also be able to provide a comparison to your own view on them as sales people.

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Having this incisive knowledge will enable you to create very specific, focussed training and coaching programmes to help your people develop even further in their roles.

Your Free Competency Reports will give you vital feedback on the following areas of your sales people's skills, knowledge, attitudes and abilities.

  • Prospecting for New Business

  • Questioning Skills

  • Solution Presentation Skills

  • Negotiation Skills

  • Closing Techniques

  • Upselling and Cross Selling

  • Objection Handling

  • Sales Time Management

  • Sales Communication Skills

  • Active Listening

  • Sales Preparation and Attention to Detail

  • Sales Management Systems

  • Data Measurement and Analysis

  • Sales Strategy

  • Product Knowledge

  • Market and Industry Insight

  • Customer Service and Problem Solving

  • Relationship Building

  • Motivation and Results Focus

  • Willingness to Learn

  • Resilience, Determination and Stress Tolerance

Each of your sales people will be assessed individually and provided with their own report. We will also provide a team skills matrix that will show you the common areas of development need, enabling you to plan both individual coaching and team training events.

All of this is provided to you entirely free, so just enter your details in the box at the top of the page and one of our people will contact you to explain how it works.

We also provide Sales Management Competency Reports which assess your sales managers on the following areas.

  • Leadership Skills

  • Tactical, Rational and Strategic Thinking

  • Adaptability and Flexibility

  • Accountability

  • Problem Solving

  • Collaboration

  • Communication Skills

  • Active Listening

  • Team Development

  • Sales Management Systems

  • Data Measurement and Analysis

  • Sales Strategy

  • Change Management

  • Market and Industry Insight

  • Financial and Commercial Awareness

  • Building Trust

  • Coaching and Mentoring

  • Motivation and Results Focus

  • Self Development and Management

  • Resilience, Determination and Stress Tolerance

Either complete the form at the top of the page or book a brief meeting using the form below
The Key Benefits of Sales Competency Measurement

Sales competency measurement provides several benefits to a B2B sales business. Here are some key advantages:

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1. Identifying strengths and weaknesses: Competency measurement helps in identifying the strengths and weaknesses of the sales team members. This information allows businesses to focus on enhancing their employees' strengths and providing necessary training or support to improve areas where they may be lacking.

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2. Targeted training and development: With competency measurement, businesses can identify specific training and development needs of their sales team. This ensures that the training programs and resources are tailored to address those needs, thus improving overall sales performance.

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3. Enhanced productivity and efficiency: By measuring and evaluating sales competencies, businesses can identify areas where processes can be improved and streamlined. This helps in eliminating bottlenecks and inefficiencies, leading to increased productivity and better utilisation of resources.

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4. Performance evaluation and recognition: Sales competency measurement is essential for evaluating the performance of individual salespeople. By using objective and measurable criteria, businesses can fairly assess the sales team's achievements, identify top performers, and recognize their contributions. This not only motivates high performers but also helps in addressing performance issues if any.

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5. Improved customer satisfaction: Competency measurement provides insights into the level of expertise and skills possessed by the sales team. When salespeople are equipped with the right competencies, they can better understand customer needs, offer appropriate solutions, and provide a positive buying experience. This ultimately results in improved customer satisfaction and loyalty.

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6. Effective sales team management: Competency measurement helps sales managers to effectively allocate resources, assign territories, and delegate responsibilities based on individual competencies. It also enables sales managers to provide targeted coaching and support to their team members, helping them reach their full potential.

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7. Better decision-making: Competency measurement provides data-driven insights, helping businesses make informed decisions. This includes decisions related to hiring, promoting, and succession planning. With accurate competency data, businesses can identify the right candidates for specific roles, predict potential for success, and make more accurate decisions about personnel.

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In summary, sales competency measurement ensures that sales teams are equipped with the right skills, helps in enhancing individual and team performance, improves customer satisfaction, and assists in making informed management decisions.

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